No denying that social media, especially LinkedIn, is more than a place to network, or to post or share your content – it offers a way to connect with customers and potential buyers. If you are in the market to get your B2B product or services across to potential customers, leveraging LinkedIn strategically has to be given significant importance.

We receive a lot of questions on LinkedIn, and also on how one can be effective. So we thought we will compile our learnings, and answer FAQs on one of the first things you should perfect - LinkedIn Invitations - in a quick video. Take a peek and let us know if it helps.