Blog Series - Sales Statistics Part 1 (eMails)
After reading our blog on sales email campaigns and how to make them more effective (deliverability, tracking, etc.), some of you requested that we roll our other interesting facts and statistics around sales process in general that can help you sell smarter going forward.
After much discussion internally, we figured that publishing statistics on everything sales will leave you readers with a long, non-actionable blog. And so we decided to split it into a series. So here goes the first one - Statistics around Sales Email.
But before all the “oh really” and “why did that not occur to me” I quickly wanted to reiterate that your sales plans, your campaigns, your email templates, etc. are and should be dynamic. They need to account for and adapt to new features and technologies, your target market, trends, campaign results, and even new members that you hire.
Tracking, reporting, and improvisation is the key. So, here goes the chunks of wisdom.
Sales Email Statistics
59% of B2B marketers say emailing is their most effective strategy for revenue generation.
For every $1 you spend on email marketing, you can expect an average return of $32
49% of businesses use some form of email automation.
The average person deletes 48% of the emails they receive every day. This task takes them just five minutes. Your subject lines matter!
Checking email is a complementary activity. People do it while watching TV (69 percent), in bed (57 percent), and on vacation (79 percent).
Tuesday is the best day of the week to send an email (according to 10 email marketing studies).
The vast majority of prospects want to read emails at 5 and 6 a.m. So you better start using the ‘write now, send later’ feature Gmail recently introduced.
According to an analysis of around 300,000 emails, an all caps subject line hurts response rates by approximately 30%!
Subject lines with three to four words get more responses than shorter and longer ones. You should always check for your subject lines to fit in the screen when your email is viewed in an inbox on a mobile device.
Click-throughs are 100.95% higher in segmented email campaigns than non-segmented campaigns.
Messages written at a third-grade reading level are 36% more likely to get a reply than those written at the college reading level. So keep it simple silly!
Only one in three messages that are longer than 2500 words receive a reply. However, you shouldn't be too brief: A 25-word email is roughly as effective as a 2000-word one. What's the sweet spot? Between 50 and 125 words
Emails that contain one to three questions are 50% likelier to get replies than emails without any questions. So ask for information - like times to talk, or for introductions if the receiver is not the decision maker
The four most important email marketing metrics (as identified by advertisers) are: CTR, Conversion rate, Open rate, and ROI.
HOPE THIS IS USEFUL. ALSO, IF YOU NEED HELP IN TRANSITIONING FROM WHERE YOU ARE TODAY TO A PREDICTABLE, REPEATABLE SALES-FIRST STARTUP, OR JUST WANT TO SAY HI, OR hAVE ANY FEEDBACK, WE ARE ALWAYS A PING AWAY!
Thanks to our friends at Mashable for help with some of the data.