4 Strategies for being effective at B2B Lead Generation

Having a good understanding of B2B lead generation allows you to generate quality leads, close deals faster, and boost your ROI.

Lead generation, therefore, becomes of paramount interest to almost every leader. In this blog, we’ll cover four B2B lead generation strategies learned from years of being in sales so that you don’t have to rediscover the necessary.

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A 2-minute crash course on LinkedIn Invitations

LinkedIn, is more than a place to network, or to post or share your content – it offers a way to connect with customers and potential buyers. If you are in the market to get your B2B product or services across to potential customers, leveraging LinkedIn strategically has to be given significant importance.

Here is a compilation of our learnings, and FAQs on one of the first things you should perfect - LinkedIn Invitations - in a quick video. Take a peek and let us know if it helps.

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VIDEO: 3 times you should absolutely nail your Drip Campaigns

Drip Campaigns are a great way to stay in touch with groups of people based on their characteristics or certain events.

Put simply, drip marketing is all about giving people the right information at the right time. And because of that, email open rates for drip campaigns are about 80 percent higher than single send emails, and average click-through rates are three times higher. In this video resource, we talk about 3 drip sequences we believe you should absolutely master.

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Sales Strategy for your Business during COVID-19

In an environment marked by a global pandemic advocating for sales and growth might seem like a lost cause. However, note that it’s bad times like these when you can acquire a customer that can last a lifetime, or get a jumpstart on your business over others who might be facing greater challenges. It’s time to adapt to the crisis, to COVID-19.

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Blog Series - Sales Statistics Part 2 (Prospecting)

The second blog in our ‘Sales Statistics’ blog series. In our first blog, we covered interesting (and some scary) details around Sales eMails with the aim to help you refine your B2B sales. 

For this second one, we wanted to take a step back and focus on prospecting - the process by which sales representatives identify potential customers, aka prospects. 

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Blog Series - Sales Statistics Part 1 (eMails)

Some of you requested that we roll out interesting facts and statistics around sales process in general that can help you sell smarter.

This series of blogs will provide you with actionable chunks of wisdom for just that. Starting off with interesting stats around eMails.

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A sales handbook to closing more B2B deals.

Multiple sources on google will ask you to “use this subject line” or “call at a certain time” to achieve more closures - but unfortunately, these tips or tricks aren’t actual strategies.

Leverage this handbook - A-B test and customise it for your startup or business, to achieve business growth and ultimately lead to more B2B closures.

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